Branding

LOGO. Visual Identity of a Small Brand

Imagine that your logo is not only beautiful and striking but also perfectly reflects the character of your business and its unique personality. It tells customers that your company is trustworthy. It is a confirmation of the high quality of your products and services. The unique design helps you stand out from the competition and strongly impacts your audience, positioning your brand effectively in the market. But the logo is just one element of your visual identity.

What you can receive
as part of branding

Market & Competitor Analysis

I will conduct a thorough analysis of your business, familiarise myself with the industry, and review your competition. All to identify the visual differentiators of your brand.

Brand Positioning

I will help you define brand’s essence, values, personality, unique selling points, and target audience personas. These strategic foundations guide every design decision and ensure your brand communicates consistently and effectively.

Visual & Communication Audit

I review your current visual identity, messaging, and touch points to see what works, what can be improved, and how to align everything with your brand strategy.

Colour palette

I will create a beautiful and functional color palette for your brand, ensuring that your graphics always look great.

Typography

I will develop a set of fonts that will become an integral part of your brand identity. Your materials will become cohesive and readable.

Logo Suite

You will receive a set of unique symbols that you will proudly present to your clients. With various options, they will flexibly adapt to the available space.

Pattern

I will design a custom repeating pattern for your brand. It's a great decoration for all kinds of promotional materials.

Additional graphics

I will create a unique set of vector decorations, images, stamps, stickers, and backgrounds for you. Creating graphics has never been easier.

Print

I will make sure your brand presents itself professionally. High-quality promotional materials will help with that. I can also design packaging and product labels for you.

Social media image

I will design the graphic layout in the appropriate dimensions for the platform of your choice. I will create post and story templates to make your social media communication easy and enjoyable.

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Website

Which company today doesn't need its own place online? I will design a beautiful and functional website for you, then implement it and help set up the necessary automations.

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Brand Guidelines

I will create a document for you containing all the key guidelines of your new visual identity. It will serve as your support on the path to consistency in case of any doubts.

So, are you ready to take action?

Yes, let's do it.

My branding packages

These are example service bundles that showcase my approach to branding and the way I work.The scope of our collaboration is tailored to the needs of each brand.

The Essence

BASIC PACKAGE

For those who want to elevate the visual presence of their brand— whether they are just starting out or have been in business for some time. It is the first step toward creating a cohesive brand image, building trust with the right clients, and laying a strong foundation for future growth.

What’s included in the package:

In-depth brand strategy analysis

Defining the brand look & feel (visual direction and brand voice)

Brand colour palette: A set of colours perfectly matched to your brand and tested for real-world use. The palette includes primary, secondary, and accent colours.

Brand typography: A curated selection of fonts that reflect your brand’s personality. The set includes: headline font, body text font and decorative/accent font.

Additional brand assets - a set of additional graphic elements that convey your brand’s character, e.g., vector illustrations, collages, patterns, textures, iconography, presentation style, and photography style etc.

Brand visualizations (3 ready-to-publish social media posts designed with your new visual identity to help you promote your brand consistently)

Brand Guidelines - a document summarising your new visual identity.

investment: from 1,100 EUR net
time: 3 - 4 weeks

The Signature

MOST POPULAR

For those who need to create a visual identity system that includes a unique brand mark and the key tools to promote their business. This is a strong step towards well-organized sales processes and a powerful, standout image that sets you apart from the competition.

Includes everything from the Essence package, plus:

Logo suite, including:
• primary logo
• alternative logo
• circular/badge logo
• logo with tagline
• favicon

A package includes all file formats: .jpg, .png with transparent background, .svg files for Canva import, and vector files: .eps, .ai, .pdf.

Transfer of copyright for the logo design

1 print-ready design (e.g. business card, stamp, letterhead, product label, building sign, price list, menu).

Facebook, LinkedIn, or YouTube branding (profile picture + cover photo)

Instagram branding (5 highlighted story icons, 3 pinned carousels describing the offer - 12 tiles)

investment: from 2,000 EUR net
time: 5 - 8 weeks

The Brand Soul

PREMIUM

For those who expect my full support in building a cohesive brand image at every touchpoint. You will receive a comprehensive set of tools to capture attention and gain the trust of your audience. Due to the extensive nature of the project, there is an option to spread the design work over a longer period.

Includes everything from the Essence package, plus:

A complete online brand presence: templates or ready-made graphics for social media posts and stories, newsletter, online ads, Google Business profile, lead magnet, email signature, etc.

Comprehensive offline presence (store signage, billboards, unboxing experience, printed materials, proposals, contracts, presentations, etc.)

Fully custom website
aligned with your strategy and visual identity — designed to attract your ideal clients. Bespoke design and development in Webflow, enhanced with automations and integrations that support your brand’s growth.

My support throughout the implementation process
including rollout audits after each phase, team consultations, and training on templates, tools, and brand systems.

1 month of post-launch design support included (3 hours of project work and consultations)

investment: ask me
time: 8 weeks and more

My logo designs

My design process

My approach

I work through a clear, well-structured process that lets you stay focused on your business while I develop a premium, cohesive identity. You get simple feedback steps, clear approvals, and full transparency at every stage — all designed to save your time and keep the work smooth and stress-free.

Stage 1: Preparation

1. Inquiry

Please fill out a short contact form. I only ask about the most essential matters to quickly understand your situation and current needs.

2. Offer/Contract

After determining exactly what you need, I will send you an offer with a price proposal. If you accept my offer, we will sign a cooperation agreement. I will also ask you to make a deposit. This way, I will be sure that you are committed to the collaboration, and you will reserve a spot in my calendar.

3. Introductory call & Briefing

You can begin with an optional introductory call, where we briefly discuss your business and objectives. Then you complete a detailed brief about your brand, goals, audience, and style.

Stage 2: Let's get started!

4. Research

I take a close look at your business. I review your competitors and get to know the industry you operate in. I look for inspiration and gather insights that support key design decisions. This is also the stage for in-depth conversations, where we explore your brand’s character and unique qualities. We define your target audience, brand archetypes, and the main goals of the project.

5. Concept + Moodboard

I present the basic concept of your new visual identity, including my idea for your brand and how it will achieve your defined goals. This includes a moodboard showcasing colours, typography, textures, and visual elements that capture the intended style and feel. You review it and decide whether we move forward in this direction or explore a different approach.

6. Design

If you approve the concept, I won't be in touch for a while because I'll be busy designing your visual identity. I'll come back to you with specific projects. A concise presentation will help you make a decision and choose the best one.
I'll make as many changes as necessary. Your 100% satisfaction is important to me. The project must be perfect!"

Stage 3. Implementation

7. Final Files & Guidelines

In the end, I'll send you a package with all the files you'll ever need, both for printing and for online use. You will get also mockups and visualisations showing your brand in real-life applications. A Brand Guidelines Sheet or Book is provided, describing all elements of your identity. But don't worry, it's not the end of our collaboration. If you need further graphic support, you can count on me!

8. Implementation Consultation

About a month after your new identity is launched, we check in — either through an asynchronous video update or a short call, whichever you prefer. I review how your brand is working in real life, point out what’s performing well, spot areas to improve, and suggest next steps. If you need extra elements to grow your brand, we can add them at this stage.

9. Brand Identity Expansion

As your brand continues to grow, I can support you along the way. In further collaboration, I help implement your identity across social media and online communication, create promotional and print materials, and design and execute a cohesive website. This ensures a consistent, premium brand image and allows you to fully leverage the potential of your branding.

Are these your problems too?

I'm opening a business and I need to build a brand image that potential customers can trust.

I don't want to waste time on temporary solutions. From the beginning, I want to attract customers who respect my time and appreciate my professionalism. I need a visual identity that will help me build a strong and recognisable brand.

Magdalena Walentynowicz
Fit & Health Academy

My current branding isn't attracting the perfect clients I want.

My current branding isn't attracting the perfect clients I want. It’s more of a collection of random colours and graphics that don’t feel cohesive. At the beginning, I didn’t have the resources to invest in a professional identity and tried to do it myself—but the process was time-consuming and frustrating. I need guidance that makes the whole thing straightforward and efficient.

Anna Schubert
Style Coach

If you're in a similar situation, you're in the perfect place!

See how I’ve helped other small brands.

My portfolio

FAQ

What is the timeline for completion?
Can I order just a logo?
Do you work with international clients?
What if my English isn’t very good?
How will we settle the payment?
Can I pay in installments?
Will I receive the copyright to the project?
What if I don’t like your designs?